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About Me.

My name is Eileen Medina  and I'm a Marketing & Communications Specialist with over ten years of experience growing product awareness and securing brand loyalty in volatile, rapidly-evolving markets.

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Experience

Sept 2018-Present

Caribe Girl Scouts Council

COMMUNICATIONS CONSULTANT  (REMOTE)                                             

  • Perform special project management, including casting calls for new advertising campaign and coordinate Girl Scout cookie annual sale at shopping centers.

  • Design engaging graphic art for flyers, ads, apparel, recruitment book, and presentations.

  • Manage official Facebook page, maintaining influential social media and brand presence.

Noted Accomplishments:

  • Achieved significant increase in followers on Facebook page organically, drawing in over 11K followers.

  • Successfully coordinated participation of Girl Scouts to sell cookies in more than 100 shopping centers around island of Puerto Rico.

  • Created online store on Esty platform to sell support t-shirts and raise funds for Council after Hurricane Maria.

  • Developed and launched fundraising campaign utilizing GoFundMe, raising over $10K in funds for Council after Hurricane Maria hit Puerto Rico.

Jan 2018- Aug 2018

Kabobs Inc.

MARKETING  MANAGER                                                                                                     

  • Managed social media networks, including Facebook and Instagram, while updating web platform utilizing WordPress management to showcase current information.

  • Coordinated customer visits, preparing informative material, presentation, select and order product tastings for R&D team.

  • Supported marketing initiatives by sending email blasts through Constant Contact platform and creating surveys utilizing Survey Monkey.

  • Analyzed and coordinated printing of general product catalog, ensuring product features were aligned with company vision.

  • Managed marketing budget to expedite the curation and publication of content and product promotions.

Noted Accomplishments:

  • Increased brand awareness for variety of company products by establishing “Product of the Month” strategy on Facebook, highlighting new product features each month.

  • Streamlined process of POS and marketing material requests by developing new form utilized by sales representatives.

Nov 2011-Dec 2017

Caribe Girl Scouts Council

COMMUNICATIONS & MARKETING MANAGER                                                                        

  • Performed within multifaceted role as brand designer, campaign advertiser, and event coordinator.

  • Oversaw creation of public service ads, showcased in traditional and digital media.

  • Served as key liaison between GSUSA and Caribe Council during Hurricane Maria, accountable for crucial decision making for organization.

  • Promoted Girl Scout cookie campaign utilizing various social media platforms, driving awareness and customer engagement.

  • Applied strong communications, presentation, and design skill sets to develop promotional materials, create videos, and establish fundraising strategies using various marketing and digital platforms.

  • Coordinated recording of TV commercial and photoshoots for advertising campaigns.

  • Supported Girl Scout brand in trade shows and educational exhibitions.

Noted Accomplishments:

  • Played an instrumental role within coordination and promotion team for fundraising event Concierto- Música de Películas (Concert- Music of Movies); raised $10K to continue developing extraordinary women through Girl Scout program.

  • Coordinated participation of Girl Scouts in recreational event Cicloruta, promoting physical well-being, convenience of using bicycle as means of transportation, and future design of cycle paths; awarded with donation of $3,000 as the non-profit organization with the largest number of participants.

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